Full Re-brand and Web Design

Client

Modern Minting

Industry

E-Commerce / Custom Coin Production

Services Provided

Brand Strategy, Naming, Logo Design, Visual Identity, Website Design & Development, UX Testing, Copywriting, SEO, Marketing Collateral

The Challenge

Modern Minting approached me as a highly successful Etsy-based shop with a bold goal: transition into a standalone, professional-grade brand that could scale rapidly and compete in a more demanding, fast-paced custom manufacturing market.

The company had a unique value proposition — industry-leading production speeds (under four days) — but lacked the brand structure and digital infrastructure to communicate that effectively.

Objectives

  • Create a scalable and professional brand identity

  • Design a website that reflects their speed, precision, and customer service excellence

  • Develop a cohesive visual and verbal brand system

  • Optimize the user journey to streamline customer acquisition and drive conversions

  • Implement SEO and foundational marketing assets to drive traffic and establish digital authority.

Brand Strategy & Identity

We began by reimagining the company from the ground up. I led a full naming and brand strategy workshop, landing on Modern Minting — a name that communicates both innovation and heritage.

Logo & Visual Identity

The logo blends clean, contemporary typography with subtle nods to traditional minting and coin design. The brand’s color palette evokes confidence, clarity, and professionalism, with modern metallic-inspired tones and sleek contrasts.

Website Design & UX

Modern Minting’s website needed to do more than look good — it needed to work hard and fast for both customers and the internal team. I designed and built a clean, conversion-optimized website that prioritizes:

  • Speed: Messaging immediately highlights their 4-day production advantage

  • Clarity: Clear navigation and visuals make it easy to order custom coins

  • Flow: A seamless user journey, with optimized CTAs and custom inquiry forms

  • Testing: We implemented three full rounds of user testing and updates to refine the interface for clarity and performance

Copywriting & Content

I co-wrote all the copy for the site, product pages, and brand messaging. Every word was designed to reflect Modern Minting’s unique value: fast, automated, professional. The content balances industry trust with a tone that’s customer first and clear.

I also created the brand’s initial ad assets, marketing materials and images, ensuring visual cohesion across social, print, and digital placements.

SEO & Marketing Foundation

From launch, the website was built with SEO in mind. I implemented:

  • Targeted keyword research for custom coin buyers

  • Optimized metadata and image tagging

  • Structured internal linking and Google indexing setup

  • Copy structured for organic search performance and paid ads

Results & Impact

  • Brand Identity that elevated Modern Minting from Etsy shop to professional e-commerce company

  • Website Conversion Funnel optimized through real-world UX testing and design refinement

  • Clear Competitive Advantage front and center in the user experience

  • Scalable Design System and brand foundation that can grow with the business

  • Fast, Functional User Experience that reflects the product’s efficiency

Reflection

Modern Minting is more than just a coin company — it’s a case study in what happens when speed meets strategy. The rebrand didn’t just give them a new look — it gave them a launchpad to scale efficiently on their own platform, saving them valuable time (the core of their competitive advantage) and money (by bringing everything in house). Working with their founder from concept to execution was a true full-circle project, and I’m proud to have helped shape their next chapter.

Visit the site: modernminting.com

Cathedral Ridge: Brand Photography and Design

Check Out The Next Case Study