Full Re-brand and Web Design
Client
Modern Minting
Industry
E-Commerce / Custom Coin Production
Services Provided
Brand Strategy, Naming, Logo Design, Visual Identity, Website Design & Development, UX Testing, Copywriting, SEO, Marketing Collateral
The Challenge
Modern Minting approached me as a highly successful Etsy-based shop with a bold goal: transition into a standalone, professional-grade brand that could scale rapidly and compete in a more demanding, fast-paced custom manufacturing market.
The company had a unique value proposition — industry-leading production speeds (under four days) — but lacked the brand structure and digital infrastructure to communicate that effectively.
Objectives
Create a scalable and professional brand identity
Design a website that reflects their speed, precision, and customer service excellence
Develop a cohesive visual and verbal brand system
Optimize the user journey to streamline customer acquisition and drive conversions
Implement SEO and foundational marketing assets to drive traffic and establish digital authority.
Brand Strategy & Identity
We began by reimagining the company from the ground up. I led a full naming and brand strategy workshop, landing on Modern Minting — a name that communicates both innovation and heritage.
Logo & Visual Identity
The logo blends clean, contemporary typography with subtle nods to traditional minting and coin design. The brand’s color palette evokes confidence, clarity, and professionalism, with modern metallic-inspired tones and sleek contrasts.
Website Design & UX
Modern Minting’s website needed to do more than look good — it needed to work hard and fast for both customers and the internal team. I designed and built a clean, conversion-optimized website that prioritizes:
Speed: Messaging immediately highlights their 4-day production advantage
Clarity: Clear navigation and visuals make it easy to order custom coins
Flow: A seamless user journey, with optimized CTAs and custom inquiry forms
Testing: We implemented three full rounds of user testing and updates to refine the interface for clarity and performance
Copywriting & Content
I co-wrote all the copy for the site, product pages, and brand messaging. Every word was designed to reflect Modern Minting’s unique value: fast, automated, professional. The content balances industry trust with a tone that’s customer first and clear.
I also created the brand’s initial ad assets, marketing materials and images, ensuring visual cohesion across social, print, and digital placements.
SEO & Marketing Foundation
From launch, the website was built with SEO in mind. I implemented:
Targeted keyword research for custom coin buyers
Optimized metadata and image tagging
Structured internal linking and Google indexing setup
Copy structured for organic search performance and paid ads
Results & Impact
Brand Identity that elevated Modern Minting from Etsy shop to professional e-commerce company
Website Conversion Funnel optimized through real-world UX testing and design refinement
Clear Competitive Advantage front and center in the user experience
Scalable Design System and brand foundation that can grow with the business
Fast, Functional User Experience that reflects the product’s efficiency
Reflection
Modern Minting is more than just a coin company — it’s a case study in what happens when speed meets strategy. The rebrand didn’t just give them a new look — it gave them a launchpad to scale efficiently on their own platform, saving them valuable time (the core of their competitive advantage) and money (by bringing everything in house). Working with their founder from concept to execution was a true full-circle project, and I’m proud to have helped shape their next chapter.
Visit the site: modernminting.com