We are a creative studio specializing in design, branding, and storytelling — rooted in lifting up mission driven businesses and organizations across the United States.

We deliver tailored strategies that cut through the “big marketing” noise and focus on what actually drives connection, growth, and authenticity.

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Our Core Services

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  • Best for: Established businesses, nonprofits, or organizations with an existing logo or brand identity that no longer feels current or consistent. Maybe your website hasn’t been updated in years, your materials feel disjointed, or your messaging isn’t connecting the way it used to. We’ll keep what’s working and elevate the rest — modernizing your visuals and clarifying your communication so everything feels aligned and professional.

    Example: You’ve run your business for a few years and love your logo, but your color palette feels outdated, your social media lacks consistency, and your marketing materials don’t match your website. You want a refresh — not a total rebrand.

  • Best For: Businesses or organizations that have evolved — and need their brand to evolve with them. This is for clients who’ve outgrown their early branding or are shifting direction. You may have expanded services, reached a new audience, or are ready for a stronger, more strategic identity. We’ll rebuild your brand from the ground up to match where you are now and where you’re headed next.

    Example: You started your business as a one-person shop and now lead a growing team. Your original DIY logo and website don’t reflect your professionalism or growth. You’re ready for a rebrand that feels elevated, cohesive, and intentional.

  • Best for: New businesses, projects, nonprofits, advocacy or campaigns preparing to launch and make a strong first impression. You’re starting fresh and need everything — visual identity, messaging, website, and a full strategic plan. We’ll help you craft a launch and all materials that’s strategic, clear, and ready to grow with you and your community.

    Example: You’re starting a new equine therapy nonprofit or small outdoor brand. You have the mission and momentum — now you need a professional visual identity, website, and campaign strategy to bring it to life.

  • Best for: Businesses and organizations that already have a strong brand but need ongoing creative support or one-off design work to keep everything looking professional and consistent. This service is flexible — choose a la carte projects like print materials, illustrations, digital ads, websites, and campaign graphics, or opt for a monthly retainer for consistent, priority access to design support when you need it. We act as your in-house creative team — without the overhead.

    Example: You already have a brand and website, but you constantly need design help: new brochures for a fundraiser, monthly social graphics, packaging updates, or a refreshed digital campaign. You don’t want to start a new contract every time — you want a go-to studio that already knows your brand inside and out.

Real Stories. Real Design.

Authenticity


We cut through the noise of big-agency marketing to create honest, human-centered design. Every brand we build is rooted in real stories, real people, and genuine connection — not trends or templates. Our work reflects the soul behind every mission-driven business we partner with.

Full-Spectrum Design

Expertise


With a background that combines analytical and business strategy, software engineering, journalistic research and storytelling, and creative design/ illustration, I bring a rare, holistic toolkit to every project. This means your brand’s visuals, messaging, and execution aren’t just beautiful—they’re built with purpose, insight, and direction.

Design With Purpose

Impact


Apollo and Pep Designs exists to lift up mission driven businesses and organizations across the United States. We believe good design fuels positive change — helping brands not just look good, but do good. Our mission is simple: to raise up voices, communities, and causes that matter.

Sample of Current & Previous Clients

Black logo with the words 'Modern Minting' and a stylized 'M' inside a circle.
Hand drawn flowing outline of a desert landscape with rock formations and a setting sun, with the words 'Red Mesa Outpost' underneath.
NYU and Wagner logos, with a purple icon of a flame
The logo for Her Sport, with 'HER' in blue and 'SPORT' in pink simple block text.
Black gothic text reading 'Saint John's Cathedral' with a red crest on the left side.
Logo for 'Cathedral Ridge' in blue thin text with mountain and pine tree graphics encased by a blue border.

About Your Lead Designer

Woman taking a mirror selfie with a camera, in black and white.

Hi! I’m Haddie Hill — a designer, engineer, photographer and marketing professional. After years of working across industries, I founded my own company, Apollo and Pep Designs, to help mission driven businesses and organizations grow, connect with their communities, and thrive through smart, heartfelt marketing and design.

Alongside my business work, I’m passionate about visual storytelling and supporting animal rescue efforts across the United States. Everything we create — whether for businesses, organizations, or individuals— carries the same goal: to lift others up and help build a stronger, more compassionate world.

Credentials