Cathedral Ridge Camp: Multi-Phase Creative and Marketing Development
Creative Direction • Brand Photography • Marketing • Web & SEO Strategy
Overview
Cathedral Ridge Camp — the mountain retreat and summer camp center of the Episcopal Diocese of Colorado — partnered with Apollo & Pep Designs to modernize and unify its visual and digital presence. What began as a single photography project has grown into an ongoing creative partnership spanning brand communications, design, content strategy, and marketing execution.
This long-term collaboration continues to strengthen Cathedral Ridge’s brand foundation while equipping their internal team with the tools, assets, and strategy needed to sustain growth year after year.
Objectives
Build a cohesive and authentic visual identity that accurately represents Cathedral Ridge’s mission, people, and environment.
Capture and curate a professional photography library to support marketing, development, and community engagement.
Improve the functionality and impact of the website through design, content, and SEO enhancements.
Create clear, consistent messaging across digital and print materials to support enrollment, retreats, and donor communications.
Develop sustainable marketing and content systems the staff can maintain beyond initial deliverables.
Approach
Apollo & Pep’s approach to Cathedral Ridge has evolved through multiple phases of collaboration, each one strategically building on the last:
Creative & Marketing Strategy: Conducted brand audits and planning sessions to align visual style, messaging, and marketing priorities with organizational goals.
Website & SEO Overhaul: Updated website structure, copy, and design for clarity and conversion. Implemented SEO strategies, metadata optimization, and analytics to increase visibility and engagement.
Content Production: Directed and produced recurring photography sessions — capturing camp programs, staff, facilities, and property for marketing, real estate, and development use.
Design & Communications: Created digital and print materials for multiple audiences: families, retreat guests, donors, and diocesan partners.
Social Media & Content Calendar: Developed and executed a six-month social strategy and content creation plan to maintain momentum between sessions.
Ongoing Support: Continue to provide creative consultation, design updates, and marketing support as new programs, facilities, and campaigns evolve.
Deliverables
Comprehensive brand photography library: staff portraits, camp and retreat documentation, facilities, landscapes, and promotional imagery.
Full suite of marketing collateral: brochures, flyers, annual reports, posters, and digital campaigns.
Website content and design updates: refreshed imagery, reorganized navigation, SEO-optimized copy, and performance tracking setup.
Six-month content creation and rollout calendar: social campaigns, storytelling assets, and internal posting systems.
SEO and analytics documentation with keyword strategy and content recommendations.
Social media design templates and caption frameworks for ongoing in-house use.
Digital asset management and delivery systems for staff, families, and marketing teams.
Continuing creative direction and strategic consulting for seasonal updates and new initiatives.
Challenges
Cathedral Ridge serves multiple audiences — families, donors, clergy, and retreat coordinators — each requiring a distinct yet unified brand experience.
Limited visual consistency across existing materials made it difficult to communicate the full impact and professionalism of the camp’s programs.
Seasonal scheduling, weather, and session flow required careful planning for on-site production.
Building a long-term marketing system meant prioritizing sustainability and training, not just aesthetics.
Apollo & Pep addressed these challenges by establishing a cohesive design and messaging system supported by repeatable processes — ensuring brand continuity and internal capacity as the partnership continues.
Outcome
Through this ongoing collaboration, Cathedral Ridge now operates with a unified visual identity, consistent messaging, and a scalable marketing infrastructure. The website, photography, SEO, and content systems have strengthened recruitment, donor relations, and community storytelling.
The ongoing partnership allows for continuous evolution — from new program launches to seasonal campaigns — with every phase grounded in strategy, storytelling, and design integrity.
Summary
Cathedral Ridge exemplifies Apollo & Pep Designs’ long-term creative partnership model — where strategy, design, and execution evolve together. Through sustained collaboration, we’ve transformed their communications into a cohesive, mission-driven ecosystem that continues to grow in clarity, impact, and reach.
