Modern Minting: Full Rebrand and Website
Full Rebrand + Strategy + E-Commerce Website
Full Rebrand + E-Commerce Development + Marketing Infrastructure
Overview
Modern Minting began as a successful Etsy shop specializing in custom coin production. Apollo & Pep Designs was brought in to transform it into a scalable, professional e-commerce brand with the infrastructure to compete in a fast-paced manufacturing market.
Objectives
Rebrand the company from Etsy shop to standalone enterprise.
Build a cohesive brand and website that communicate speed, precision, and reliability.
Establish a streamlined e-commerce experience to increase conversions and trust.
Create a scalable marketing system and SEO foundation for sustained growth.
Approach
Apollo & Pep led a full-scale rebrand and digital build, re-engineering Modern Minting’s identity from the ground up.
Brand Strategy & Naming: Defined brand pillars and voice through workshops, landing on the new name Modern Minting to unite tradition and innovation.
Visual Identity: Designed a custom logotype inspired by coin engraving—balancing authority with clean modern minimalism. Built a metallic-inspired color palette and typographic system for professional application.
E-Commerce Design & Development: Planned, designed, and launched a fully responsive site optimized for high-speed UX, conversion funnels, and automated order intake.
UX Testing: Conducted multiple rounds of user testing to refine navigation, calls to action, and checkout flow.
Copywriting & Messaging: Wrote brand messaging and web copy aligned with value propositions—speed, precision, and reliability—ensuring clarity for both B2B and B2C customers.
Marketing & SEO Infrastructure: Executed keyword research, metadata structure, internal linking, and launch-ready Google indexing. Designed ad assets and foundational marketing materials for launch campaigns.
Creative Asset Production: Built product imagery, promotional visuals, and social templates to ensure consistency across digital and print channels.
Deliverables
Complete brand identity system: logo suite, color palette, typography, and guidelines.
Full-function e-commerce website with optimized UX and automated workflows.
Messaging framework and copywriting for all site pages and digital touchpoints.
Marketing collateral: launch ads, social templates, and product imagery.
SEO-ready infrastructure and analytics integration for tracking and performance.
Documentation and handover kit for internal brand management and scalability.
Challenges
The core challenge was repositioning a thriving Etsy operation into a professional direct-to-consumer brand without losing momentum or existing customers. The new system needed to project legitimacy to corporate buyers while maintaining approachability for individual clients.
Apollo & Pep resolved this through precise communication hierarchy and a scalable brand system—balancing personality with professional trust.
Outcome
Modern Minting emerged as a fully realized e-commerce brand with cohesive strategy, design, and operational readiness. The rebrand unified every customer touchpoint, turning speed and efficiency—their core differentiators—into the brand narrative itself.
The new site and assets positioned Modern Minting to operate independently, scale efficiently, and attract higher-value clients through a credible digital presence.
Summary
Modern Minting reflects Apollo & Pep Designs’ ability to guide high-growth startups from concept to scalable brand infrastructure. Through integrated strategy, design, and technical build, we transformed a top Etsy shop into a professional-grade e-commerce company built for long-term growth.