Saint John’s Cathedral: Campaign Identity & Event Photography Partnership
Campaign Logo Design · Event Photography · Strategic Creative Support
Overview
Cathedral engaged Apollo & Pep Designs to provide a sequence of campaign-logo developments alongside high-impact event photography, supporting their sustained communication efforts. What began as discrete design projects evolved into a trusted creative partnership: the team now relies on us to deliver visual assets and strategic support across multiple campaigns and events.
Objectives
Create distinct and memorable campaign logos that articulate Cathedral’s key annual events and reinforce brand recognition among its stakeholders.
Provide professional event photography that captures the experience, emotion and brand presence at each event.
Develop a design system and workflow that allows campaign-specific variations without reinventing the wheel for each new initiative.
Support Cathedral with consistent visual storytelling across print and digital touchpoints, ensuring the campaigns feel cohesive and elevated.
Approach
Reviewed prior campaigns and visual assets to identify what visuals resonated most with Cathedral’s audience and maintained brand integrity.
Designed campaign logos rooted in Cathedral’s overarching identity—while giving each campaign its unique visual voice and color treatment.
Planned and executed event-day photography: pre-event coordination, on-site capture of keynote moments, audience engagement, signage, and branded environment.
Developed a visual asset library for Cathedral: final logos, brand-approved variations (print, digital, signage), photography galleries, and usage guidelines.
Established templates and design workflows that allow Cathedral to quickly deploy assets for announcements, collateral, and events signage with minimal creative overhead.
Deliverables
A series of campaign-specific logos (three to five variations annually) with vector and raster formats (AI, SVG, PNG) ready for use across print, web, signage and merchandise.
Color-palette variations, typography refinements and usage guidelines for each campaign logo to ensure brand consistency across collateral.
High-resolution professional photography from each event: key-speaking engagements, audience interaction, branded context, environment and candid moments — delivered via gallery portals for immediate use.
Print-ready collateral designs: event posters, flyers, banners, signage layouts, invitation templates.
Asset management system: delivered bundled asset folders including logos, photography, print and digital mock-ups, with naming conventions and usage instructions.
Workflow documentation: internal guide for Saint John’s Cathedral’s team on how to apply campaign logos, select photography assets, repurpose templates, and coordinate with external vendors/print partners.
Challenges
Each campaign required a fresh look yet needed to stay recognizable as part of Saint John’s Cathedral’s brand ecosystem. Balancing uniqueness with community cohesion was key.
Event photography demanded logistical coordination: aligning with schedules, capturing moments, ensuring consistency across multiple events and locations.
Saint John’s Cathedral’s in-house team needed assets quickly and in multiple formats (print, digital, etc.) for different channels — so we needed to deliver with speed and precision.
Ensuring templates and workflows were intuitive enough for Saint John’s Cathedral’s internal team to reuse for future campaigns without heavy ongoing design dependency.
Outcome
Cathedral now benefits from a scalable creative system: campaign-logos, event photography assets and design templates that deliver quality and consistency across touchpoints. With Apollo & Pep Designs as their creative partner, they’ve streamlined their campaign production process, elevated the visual impact of their events, and improved internal asset reuse.
The ongoing nature of our collaboration means Cathedral is prepared for future campaigns with a clear strategy, a robust asset library, and design workflows primed for efficiency and storytelling.
Summary
This case study highlights Apollo & Pep Designs’ capacity to deliver recurring, high-quality creative support for organizations with evolving communication needs. Through campaign-logo design, event photography and established workflows, we’ve helped Saint John’s Cathedral maintain narrative integrity, scale creative production, and enhance visual storytelling across print and digital channels.
