Brand Photography, Creative Strategy & Design
Client
Cathedral Ridge Camp (Woodland Park, CO)
Industry
Faith-Based Camping & Outdoor Education
Services Provided
Photography, Creative Direction, Visual Brand Strategy, Content Planning, Gallery Delivery and Curation, Print/Digital Materials
The Background
Cathedral Ridge is a summer camp and retreat center within the Episcopal Diocese of Colorado. With breathtaking natural surroundings and a powerful mission rooted in community and faith, Cathedral Ridge needed professional, heartfelt visual storytelling to serve a wide range of audiences — from donors and board members, to families, clergy, and future campers.
That’s where Apollo and Pep Designs came in.
The Challenge
The Cathedral Ridge team wanted more than basic photo coverage — they needed a full creative and logistical solution to document each session, tell meaningful stories, and support everything from fundraising, to web design and social media with flyers, presentations, and brochures. Most importantly, they wanted to create something lasting and personal for each camper and family.
The Photo Strategy
My role combined creative direction, logistics coordination, and hands-on storytelling:
Content Planning & Coordination
Organized daily photo, video, and audio shoot schedules across all camp sessions
Communicated closely with camp staff, session leads, development teams, and board members to align visual goals with programming
Designed all shoots to align with the Cathedral Ridge brand voice and values creating usable branding photography, videography and audio content that could used across mediums and projects
The Work
Storytelling Photography Deliverables
Each day at Cathedral Ridge was an opportunity to capture moments of growth, spirituality, adventure, and community. I created a full visual story for every camp session, including:
Ropes course, climbing walls, hiking, and outdoor games
Campfire songs, arts and crafts, archery, and smores
Group worship, family portraits, and quiet moments of reflection
Candid camper portraits full of joy, silliness, and connection
I led the full photography and visual storytelling direction for Cathedral Ridge, including:
Branded Deliverables
A full library of branded, high-resolution photographs
Curated selections for use in:
Fundraising and promotional brochures
Websites and digital marketing
Event posters and community presentations
Select video and audio content to support future promotions
Web updates and pages, flyers, brochures and presentations
Ongoing consultation on how to implement and repurpose visuals across platforms
Content Production Planning
Organized daily schedules for multi-format capture (photo, video, and audio)
Coordinated with camp staff, session leaders, board members, and fundraisers to align on goals
Created a flexible production calendar that adapted to weather, activities, and emerging stories
Gallery Delivery
At the end of each camp session, I curated and professionally edited a full digital photo gallery:
Delivered to all campers and families
Organized for easy download and sharing
Designed to be a personal keepsake as well as a promotional tool for the camp
This helped extend the Cathedral Ridge experience beyond the mountains — giving families meaningful memories and strengthening future engagement.
Applications & Deliverables
Branded, high-res photo library
Fundraising and Promotional print materials
Website and digital assets
Posters, flyers, and newsletters
Session-based curated photo galleries for campers
Guidance on photo usage across fundraising and recruitment
Video and audio content supporting future storytelling
Reflection
Photographing Cathedral Ridge wasn’t just about capturing camp activities — it was about documenting formative experiences. Through adventure and worship, challenge and celebration, I was honored to witness the depth of this community and deliver visual stories that will be remembered for years.
This project embodies what Apollo and Pep stands for: thoughtful, people-centered creative work that brings heart, strategy, and story together.
