Social Media Strategy and Creative Growth
Client
Her Sport (Dublin, Ireland)
Industry
Media & Sports Journalism
Services Provided
Social Media Management, Digital Growth Strategy, Content Creation, Creative Writing, Video Editing, Design
The Challenge
When I joined the Her Sport team, the brand was in its early stages — full of promise but still building its digital footprint. As a start-up media company dedicated to highlighting and celebrating women in sport across Ireland and beyond, Her Sport needed a robust and engaging social media presence to match its powerful mission. The goal: grow their audience, boost engagement, and establish them as a recognizable voice in sports media.
The Strategy
Over the course of my time with Her Sport, I helped develop and execute a comprehensive social media growth strategy focused on:
Platform-Specific Content: Tailoring content to Instagram and TikTok to leverage their respective strengths — community storytelling and viral potential.
Content Calendars: Organizing a publishing rhythm that balanced trending topics, athlete highlights, behind-the-scenes stories, and advocacy campaigns.
Viral Engagement: Using platform trends and cultural moments to create highly shareable posts that resonated with followers.
Brand Positioning: Elevating the voice of the brand to reflect empowerment, excellence, and authenticity — especially in underrepresented spaces in sports media.
The Results
Grew Social Following to 50,000+ across platforms, reaching audiences not just in Ireland but internationally.
Created Viral Posts on TikTok and Instagram, significantly boosting engagement and brand recognition.
Attracted Brand Deals and Advertisers through increased visibility and polished digital presence.
Built a Loyal Community of women athletes, fans, and advocates who engage actively with content.
Additional Creative Contributions
Beyond social media strategy, I also contributed to Her Sport’s wider media ecosystem:
Wrote published articles on topics ranging from athlete spotlights to sports equity.
Edited video content for features, interviews, and campaigns.
Designed digital ad assets and brand collateral to support ongoing promotions and partnerships.
Reflection
It was an absolute honor to be part of the Her Sport journey during its foundational years. The company — led by visionary founders and a dedicated team — represents the future of inclusive and impactful sports media. I’m proud to have played a role in amplifying the voices of women athletes in the company's infancy.
